#злоедет is a some kind of a word play, where ЗЛО is omonim of Z10, which typed in Russian as З(Z)Л(1 as L letter) and O(as zero or capital o),
ЗЛО in direct translation is equal to EVIL in English, it's just funny fact :)
And about ЕДЕТ(ride), it's sort of local meme. During testdrives most of old-school-experience riders complains that Z10 have differed-shifted learning curve in comparison to thin tires, it's hard (or relatively difficult) in turns and can only ride straight forward, so it is just "word play" of #Z10RIDE, as denial of #Z10DONOTRIDE, lol
#злоедет = #evilriders. Z10 in russian looks like "зло" which means "evil". So basically it is #z10rides.